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SAP Customer Profile

Transform customer data into rich customer profiles

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A customer profile management system enabled by SAP Customer Profile

Account and personal information in a customer profile supported by by SAP Customer Profile

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SAP Customer Profile

Build rich customer identity profiles from permission-based data and orchestrate them across your applications and services with the SAP Customer Profile solution. Conduct granular governance of customer accounts and technology platforms from a single location and advance analytics and reporting capabilities to improve customer segmentation and personalization.

  • Cloud deployment
  • Single, unified profile for each customer
  • Bidirectional data flows?
  • Unified governance of customer accounts and data?
Read the solution brief

Key Benefits of SAP Customer Profile

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Transform data into unified customer profiles

Centralize customer data with a fully indexed, dynamic database to transform structured and unstructured information into one integrated customer profile

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Orchestrate profiles across the business

Harmonize customer profiles through integrations that enable a bidirectional flow of data between all customer experience solutions and allow maximum flexibility.

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Govern profiles from a secure data store

Manage and govern customer accounts and data from a central source with access to an audit trail of all updates and advanced error and anomaly handling.?

Key Capabilities of SAP Customer Profile

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Customer-centric data architecture enabled by SAP Customer Profile

Diagram of the customer profile data flow in SAP Customer Profile

Status of data flow jobs in SAP Customer Profile

Centralized management of data flows in SAP Customer Profile

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Customer-centric data architecture

  • Apply a fully-indexed, dynamic schema that captures and transforms a wide range of structured and unstructured information
  • Extend storage for client-specified data attributes
  • Get comprehensive and transparent profile and preference management and advanced administrative governance features

Simplified integrations

  • Benefit from preconfigured integrations with more than 40 customer experience technologies
  • Map and transfer or synchronize data from customer profiles to third-party applications and services?with a powerful extract, transform, and load (ETL) solution
  • Build customized integrations for JavaScript, webhooks, or REST-like API

Centralized governance

  • Track changes through notifications and audit logs?
  • Follow data policies that help ensure more accurate, accessible, consistent, complete, and up-to-date records
  • Use a comprehensive system registry to monitor and maintain the health of all owned and third-party technology integrations

On-Demand Webinars

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Simplify digital transformation

Find out how Maxim Integrated reinvented its digital store, achieved a 10x revenue jump, and expanded its registered customer base with SAP Customer Data Cloud.

Pricing and Packaging for SAP Customer Profile

Deployed in the cloud, this product is available as software as a service (SaaS) through a subscription, based on the number of users.

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SAP Customer Identity

Turn anonymous online visitors into loyal customers by providing a secure experience based on first-party data with the SAP Customer Identity solution.

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SAP Customer Consent

Gain loyal customers and protect your business by providing data transparency and control with the SAP Customer Consent solution.

Get maximum value from SAP Customer Profile

Jump-start your SAP solution implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
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Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

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Support

Get the support you need to keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

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Security and Compliance

Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data center.

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